Brand Identity & Web Design for the IT Innovation Firm
Branding & Web Design
Innovate
2021
About the Project
Overview
Innovate is an IT innovation firm, offering expert consultancy, business transformation and managed services that empower clients to aspire and succeed.
Innovate faced the challenge of developing a strong Brand Identity and website to establish a commanding digital presence. They sought a design that would showcase their expertise in IT innovation and highlight their unique approach.
What I Did
Brand Identity
Web Design
The Journey
Design Concept
The company's expertise in IT and its focus on business growth inspired the visual identity. To represent these key elements, a concept was developed that symbolises the union of technology (a pixel) and growth (a leaf).
The logomark merges the pixel, an essential building block of digital innovation, with the leaf, a universal symbol of growth. Together, they form a cohesive shape that reflects Innovate's mission to integrate technology and business development seamlessly. The resulting logo communicates simplicity, innovation, and progress, aligning perfectly with Innovate’s brand values.
